{"id":13312,"date":"2025-10-02T18:01:50","date_gmt":"2025-10-02T18:01:50","guid":{"rendered":"https:\/\/interreg-comdur.eu\/el-comercio-guipuzcoano-dice-si-a-la-sostenibilidad\/"},"modified":"2025-10-16T09:06:35","modified_gmt":"2025-10-16T09:06:35","slug":"el-comercio-guipuzcoano-dice-si-a-la-sostenibilidad","status":"publish","type":"post","link":"https:\/\/interreg-comdur.eu\/fr\/el-comercio-guipuzcoano-dice-si-a-la-sostenibilidad\/","title":{"rendered":"Le commerce de Guipuzcoa dit oui \u00e0 un avenir durable"},"content":{"rendered":"
<\/div><\/div><\/div>\n

Les autorit\u00e9s et les partenaires du projet COMDUR ont r\u00e9fl\u00e9chi aux strat\u00e9gies de d\u00e9veloppement durable pour le commerce local.<\/strong><\/h4>\n

La mise en \u0153uvre du PROJET EUROP\u00c9EN COMDUR-COMMERCE DURABLE, financ\u00e9 par le programme europ\u00e9en de coop\u00e9ration transfrontali\u00e8re POCTEFA 2021-2027, permettra au commerce de Guipuzcoa et \u00e0 l’ensemble des partenaires participants d’\u00e9voluer vers un mod\u00e8le de gestion plus durable. Plus pr\u00e9cis\u00e9ment, un plan d’action va \u00eatre \u00e9labor\u00e9 en Guipuzcoa, dans le cadre duquel le secteur adoptera des mesures permettant de progresser vers un mod\u00e8le de gestion durable.<\/p>\n

Le lancement de ce projet s’est concr\u00e9tis\u00e9 par deux journ\u00e9es de travail \u00e0 l’h\u00f4tel Catalonia Donosti de la capitale de la province du Guipuzcoa, auxquelles ont particip\u00e9 les partenaires du projet : la F\u00e9d\u00e9ration Gipuzkoa Merkatariak (chef de file), la mairie de Pampelune, l’association Zaragoza Esencial, la Fondation Eurecat, la Chambre de commerce et d’industrie de Toulouse Haute-Garonne, la F\u00e9d\u00e9ration des associations de commer\u00e7ants artisans et professionnels de Toulouse et la Chambre de commerce et d’industrie des Pyr\u00e9n\u00e9es-Orientales. Le gouvernement basque (d\u00e9partement du tourisme, du commerce et de la consommation), la Diputaci\u00f3n Foral de Guipuzcoa (d\u00e9partement du d\u00e9veloppement durable), la Fondation pour le changement climatique de Guipuzcoa (Naturklima), le gouvernement d’Aragon, la mairie de Saragosse, le Centre commercial ouvert de Teruel, la mairie de Barcelone et l’Association des commer\u00e7ants des Pyr\u00e9n\u00e9es – Orientales ont particip\u00e9 en tant qu’associ\u00e9s au projet.<\/p>\n

Durant ces rencontres, la F\u00e9d\u00e9ration du Commerce de Guipuzcoa a d\u00e9fini les lignes directrices et les objectifs du projet, \u00e9chang\u00e9 des connaissances, des bonnes pratiques et des exp\u00e9riences sur lesquelles chacun de ces acteurs (fran\u00e7ais et espagnols) travaille en mati\u00e8re de d\u00e9veloppement durable, et \u00e9valu\u00e9 les possibilit\u00e9s de collaboration afin que, comme l’a indiqu\u00e9 sa directrice, Maite Valmaseda, \u00ab ce projet nous permette \u00e0 tous de nous renforcer. Que le commerce trouve en nous le soutien personnalis\u00e9 n\u00e9cessaire pour identifier les opportunit\u00e9s, les mettre en \u0153uvre et les communiquer \u00bb.<\/p>\n

Il s’agit d’une premi\u00e8re prise de contact qui se concr\u00e9tisera dans les prochains jours par des actions visant \u00e0 rendre le secteur plus comp\u00e9titif, en r\u00e9pondant \u00e0 la demande d’un consommateur de plus en plus sensibilis\u00e9 aux questions \u00e9cologiques.<\/p>\n

C’est ce qu’a indiqu\u00e9 aussi Elena Moreno, directrice du d\u00e9partement du tourisme, du commerce et de la consommation, qui a soulign\u00e9 que \u00ab dans la strat\u00e9gie commerciale Merkataritza 2030 que nous avons \u00e9labor\u00e9e et approuv\u00e9e au cours de cette<\/p>\n

l\u00e9gislature, sur la base d’un diagnostic qui a identifi\u00e9 cinq tendances, le degr\u00e9 de durabilit\u00e9 des mod\u00e8les d’offre (points de vente \u00e9co-efficaces, mod\u00e8les commerciaux respectueux de la plan\u00e8te et de l’\u00e9cosyst\u00e8me urbain, int\u00e9gration du concept d’\u00e9conomie circulaire…) et l’adoption de valeurs \u00ab durables \u00bb par les consommateurs (consommation \u00e9thique et responsable, prise de conscience de l’impact de nos d\u00e9cisions d’achat…) offrent des \u00e9l\u00e9ments d’adaptation et d’opportunit\u00e9 pour le secteur commercial basque. La durabilit\u00e9 appara\u00eet comme un \u00e9l\u00e9ment transformateur de la demande commerciale, ainsi qu’un \u00e9l\u00e9ment d’opportunit\u00e9.\u201d.<\/p>\n

De son c\u00f4t\u00e9, le d\u00e9put\u00e9 charg\u00e9 du d\u00e9veloppement durable, Jos\u00e9 Ignacio Asensio, a soulign\u00e9 que \u00ab le projet COMDUR repr\u00e9sente une avanc\u00e9e importante pour la promotion de l’\u00e9conomie circulaire dans le secteur commercial, un engagement en faveur du d\u00e9veloppement durable que nous partageons au sein du Conseil provincial de Guipuzcoa \u00bb. M. Asensio a \u00e9galement expliqu\u00e9 que \u00ab le secteur commercial repr\u00e9sente environ 11 % du PIB de la province du Guipuzcoa, r\u00e9unissant plus de 8 000 \u00e9tablissements et employant plus de 30 000 personnes. Il s’agit d’un secteur strat\u00e9gique que nous devons aider \u00e0 s’adapter aux nouveaux param\u00e8tres de l’\u00e9conomie du futur \u00bb.<\/p>\n

Dans le m\u00eame ordre d’id\u00e9es, le directeur du d\u00e9partement Promotion \u00e9conomique, Rayonnement europ\u00e9en, Innovation, Coop\u00e9ration au d\u00e9veloppement et Jeunesse de la mairie de Pampelune, Carlos Andr\u00e9s Uranga, s’est exprim\u00e9. Lui m\u00eame; Javier Camo, directeur g\u00e9n\u00e9ral du commerce du gouvernement d’Aragon ; Ana Mar\u00eda Sanz, directrice g\u00e9n\u00e9rale des PME et des travailleurs ind\u00e9pendants, et Carlos Gimeno, du d\u00e9partement de l’\u00e9conomie, de la transformation num\u00e9rique et de la transparence de la mairie de Saragosse, ont pr\u00e9sent\u00e9 les politiques et les actions qu’ils mettent en \u0153uvre pour soutenir le commerce local dans ce domaine.<\/p>\n

En r\u00e9sum\u00e9, commencent trois ann\u00e9es de travail visant \u00e0 aider le secteur dans sa transition \u00e9cologique, avec des actions rentables et adaptables \u00e0 ses commerces.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":13307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[],"class_list":["post-13312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"yoast_head":"\nLe commerce de Guipuzcoa dit oui \u00e0 un avenir durable - Interreg | Comdur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interreg-comdur.eu\/fr\/el-comercio-guipuzcoano-dice-si-a-la-sostenibilidad\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le commerce de Guipuzcoa dit oui \u00e0 un avenir durable - 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