{"id":14355,"date":"2025-11-24T07:20:35","date_gmt":"2025-11-24T07:20:35","guid":{"rendered":"https:\/\/interreg-comdur.eu\/los-autodiagnosticos-de-comdur-ya-estan-disponibles-para-todos-los-comercios-locales-del-area-poctefa\/"},"modified":"2025-11-24T07:25:01","modified_gmt":"2025-11-24T07:25:01","slug":"les-autodiagnostics-comdur-sont-desormais-disponibles-pour-lensemble-des-commerces-locaux-du-territoire-poctefa","status":"publish","type":"post","link":"https:\/\/interreg-comdur.eu\/fr\/les-autodiagnostics-comdur-sont-desormais-disponibles-pour-lensemble-des-commerces-locaux-du-territoire-poctefa\/","title":{"rendered":"Les autodiagnostics COMDUR sont d\u00e9sormais disponibles pour l\u2019ensemble des commerces locaux du territoire POCTEFA"},"content":{"rendered":"<div  class='avia-image-container  av-styling-    avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/interreg-comdur.eu\/wp-content\/uploads\/2025\/11\/Foto-grupo-scaled.jpg' alt='' title='Foto-grupo' height=\"657\" width=\"1440\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-weight: 900;\">Les autodiagnostics COMDUR sont d\u00e9sormais disponibles pour l\u2019ensemble des commerces locaux du territoire POCTEFA<\/span><\/p>\n<p><i><span style=\"font-weight: 500;\">Les partenaires du projet se r\u00e9unissent \u00e0 Huesca pour valider les outils de diagnostic et faire progresser la transformation durable du commerce local sur le territoire POCTEFA.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 500;\">Huesca, le 21 octobre 2025.<\/span><\/p>\n<p><span style=\"font-weight: 500;\">Le projet europ\u00e9en COMDUR \u2013 Comercio Durable, financ\u00e9 par le programme Interreg POCTEFA, a tenu les 21 et 22 octobre \u00e0 Huesca sa troisi\u00e8me r\u00e9union de partenaires et d\u2019associ\u00e9s, au cours de laquelle a \u00e9t\u00e9 annonc\u00e9e la mise \u00e0 disposition des autodiagnostics de durabilit\u00e9 et de num\u00e9risation pour l\u2019ensemble des commerces du territoire transfrontalier hispano-fran\u00e7ais.<\/span><\/p>\n<p><span style=\"font-weight: 500;\">La r\u00e9union, organis\u00e9e par CEOE CEPYME Huesca, a r\u00e9uni l\u2019ensemble des partenaires : F\u00e9d\u00e9ration de Commerce de Gipuzkoa, Mairie de Pampelune, Eurecat, Chambre de commerce et d\u2019industrie de Toulouse (CCI Toulouse), F\u00e9d\u00e9ration de Commer\u00e7ants de Toulouse, Chambre de Commerce et d&rsquo;Industrie des Pyr\u00e9n\u00e9es et Centre Technologique de Catalogne EURECAT. Des repr\u00e9sentants d\u2019entit\u00e9s associ\u00e9es, telles que Centre Commerce Ouvert de Teruel, Mairie de Huesca, Gouvernement d&rsquo;Aragon et Mairie de Barcelone, ont \u00e9galement particip\u00e9. Au total, plus de 25 personnes ont pris part aux s\u00e9ances de travail et aux visites de terrain programm\u00e9es.<\/span><\/p>\n<p><span style=\"font-weight: 500;\">Lors de l\u2019ouverture, le directeur g\u00e9n\u00e9ral de CEOE CEPYME Huesca, Javier Cruz Le\u00f3n, et le chef du Service d\u2019Organisation et de Promotion du Commerce du Gouvernement d\u2019Aragon, Salvador G\u00f3mez, ont soulign\u00e9 l\u2019importance de la coop\u00e9ration transfrontali\u00e8re pour renforcer le commerce de proximit\u00e9 et le rendre plus r\u00e9silient gr\u00e2ce \u00e0 la mise en \u0153uvre de solutions durables en mati\u00e8re d\u2019eau, d\u2019\u00e9nergie, de gestion des d\u00e9chets, de mobilit\u00e9, de consommation responsable, etc.<\/span><\/p>\n<p><span style=\"font-weight: 500;\">La rencontre a altern\u00e9 des sessions techniques et des visites d\u2019\u00e9tude dans des commerces locaux de r\u00e9f\u00e9rence, tels que Ultramarinos La Confianza, Pura Vida et Moda Re-Huesca, exemples de bonnes pratiques en mati\u00e8re de durabilit\u00e9, d\u2019innovation et d\u2019engagement social.<\/span><\/p>\n<p><span style=\"font-weight: 500;\">Les sessions anim\u00e9es par Eurecat et la CCI Toulouse ont permis de valider les outils num\u00e9riques du projet, en particulier les autodiagnostics et les documents de suivi, qui sont d\u00e9sormais op\u00e9rationnels pour tous les commerces locaux int\u00e9ress\u00e9s de l\u2019espace POCTEFA. Ces outils offrent aux commerces une \u00e9valuation personnalis\u00e9e de leur niveau de durabilit\u00e9, ainsi que des recommandations pratiques pour am\u00e9liorer leur comp\u00e9titivit\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 500;\">La deuxi\u00e8me journ\u00e9e, \u00e0 laquelle a particip\u00e9 Effectia Innovation Consulting, a \u00e9t\u00e9 consacr\u00e9e aux avanc\u00e9es en mati\u00e8re de communication, aux rapports de suivi et \u00e0 la validation financi\u00e8re, ainsi qu\u2019\u00e0 la planification des prochaines actions conjointes. La rencontre s\u2019est achev\u00e9e par une visite guid\u00e9e du centre historique de Huesca, soulignant l\u2019\u00e9troite relation entre le patrimoine urbain et la vitalit\u00e9 commerciale de la ville.<\/span><\/p>\n<p><span style=\"font-weight: 500;\">La prochaine r\u00e9union du consortium se tiendra en France, au printemps 2026, et permettra de pr\u00e9senter les premiers r\u00e9sultats de la mise en \u0153uvre des itin\u00e9raires.<\/span><\/p>\n<p><i><span style=\"font-weight: 500;\">Projet Interreg POCTEFA, COMDUR (Commerce Durable).<\/span><\/i><\/p>\n<p><span style=\"font-weight: 500;\">COMDUR (Commerce Durable) est un projet cofinanc\u00e9 par l\u2019Union europ\u00e9enne dans le cadre du programme Interreg VI-A Espagne-France-Andorre POCTEFA 2021-2027, qui promeut la durabilit\u00e9 dans le commerce local de la zone POCTEFA. Gr\u00e2ce \u00e0 COMDUR, 650 commerces (200 en Gipuzkoa, 75 \u00e0 Pampelune, 100 \u00e0 Huesca, 20 \u00e0 Teruel, 50 \u00e0 Barcelone, 100 \u00e0 Toulouse et 105 dans les Pyr\u00e9n\u00e9es-Orientales) int\u00e9greront au quotidien des actions durables, am\u00e9liorant ainsi leur comp\u00e9titivit\u00e9 et r\u00e9duisant leur impact environnemental.<\/span><\/p>\n<p><span style=\"font-weight: 500;\">L\u2019objectif de COMDUR est d\u2019accompagner les PME du commerce et leurs structures d\u2019appui (chambres, associations, services municipaux du commerce, etc.) vers des mod\u00e8les d\u2019entreprise o\u00f9 la durabilit\u00e9 est pleinement int\u00e9gr\u00e9e \u00e0 l\u2019activit\u00e9. Le projet entend y parvenir au moyen d\u2019une approche personnalis\u00e9e, \u00e9volutive et accompagn\u00e9e avec le secteur, adapt\u00e9e au niveau de maturit\u00e9 de chaque PME, \u00e0 partir d\u2019un diagnostic de situation puis d\u2019un itin\u00e9raire personnalis\u00e9. Il s\u2019agit d\u2019agir sur la r\u00e9duction des d\u00e9chets, la promotion de la r\u00e9utilisation, le recyclage et le choix des mat\u00e9riaux, la mise en avant de produits \u00ab km 0 \u00bb, la cr\u00e9ation de valeur tout au long du cycle de vie des produits, la mobilit\u00e9 douce et la consommation responsable.<\/span><\/p>\n<p><span style=\"font-weight: 500;\">\u00c0 la fin du projet, une partie du secteur du commerce dans les territoires partenaires devrait \u00eatre engag\u00e9e dans un processus de transformation ax\u00e9 sur les objectifs de d\u00e9veloppement durable (ODD), afin de renforcer sa comp\u00e9titivit\u00e9. La coop\u00e9ration transfrontali\u00e8re est essentielle, car il existe une interd\u00e9pendance \u00e9conomique et commerciale entre ces territoires.<\/span><\/p>\n<\/div><\/section>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-2  el_after_av_textblock  el_before_av_one_third  column-top-margin\" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-3  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/interreg-comdur.eu\/wp-content\/uploads\/2025\/11\/Imagen-visita-a-comercios-3-scaled.jpeg' alt='' title='Imagen visita a comercios 3' height=\"1080\" width=\"1440\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding first  avia-builder-el-4  el_after_av_one_full  el_before_av_one_third  column-top-margin\" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-5  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/interreg-comdur.eu\/wp-content\/uploads\/2025\/11\/Imagen-visita-a-comercios-2-scaled.jpeg' alt='' title='Imagen visita a comercios 2' height=\"810\" width=\"1440\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-6  el_after_av_one_third  el_before_av_one_third  column-top-margin\" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-7  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/interreg-comdur.eu\/wp-content\/uploads\/2025\/11\/Imagen-visita-a-comercios-scaled.jpeg' alt='' title='Imagen visita a comercios' height=\"810\" width=\"1440\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-8  el_after_av_one_third  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-9  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/interreg-comdur.eu\/wp-content\/uploads\/2025\/11\/Momento-de-la-reunion-scaled.jpeg' alt='' title='Momento de la reuni\u00f3n' height=\"810\" width=\"1440\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":14328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[],"class_list":["post-14355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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