{"id":14887,"date":"2026-06-12T10:45:41","date_gmt":"2026-06-12T10:45:41","guid":{"rendered":"https:\/\/interreg-comdur.eu\/el-canal-de-youtube-de-comdur-incorpora-cuatro-nuevos-videos-sobre-iniciativas-sostenibles-del-comercio-local\/"},"modified":"2026-06-12T10:48:32","modified_gmt":"2026-06-12T10:48:32","slug":"el-canal-de-youtube-de-comdur-incorpora-cuatro-nuevos-videos-sobre-iniciativas-sostenibles-del-comercio-local","status":"publish","type":"post","link":"https:\/\/interreg-comdur.eu\/fr\/el-canal-de-youtube-de-comdur-incorpora-cuatro-nuevos-videos-sobre-iniciativas-sostenibles-del-comercio-local\/","title":{"rendered":"La cha\u00eene YouTube de COMDUR accueille quatre nouvelles vid\u00e9os sur les initiatives durables du commerce local"},"content":{"rendered":"<div  class='avia-image-container  av-styling-    avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/interreg-comdur.eu\/wp-content\/uploads\/2026\/06\/Pantallazo-videos-canva-300x216.jpg' alt='' title='Pantallazo videos canva' height=\"216\" width=\"300\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_after_av_image  el_before_av_one_full  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>La cha\u00eene YouTube de COMDUR accueille quatre nouvelles vid\u00e9os sur les initiatives durables du commerce local<\/strong><\/p>\n<p><em>Elles mettent \u00e0 l\u2019honneur des commer\u00e7ants de la zone couverte par le projet, qui pr\u00e9sentent leurs exp\u00e9riences, leurs mesures et leurs initiatives pour \u00e9voluer vers des mod\u00e8les \u00e9conomiques plus durables, et viennent compl\u00e9ter les vid\u00e9os d\u00e9j\u00e0 publi\u00e9es.<\/em><\/p>\n<p>Le projet europ\u00e9en COMDUR a ajout\u00e9 \u00e0 sa cha\u00eene YouTube quatre nouvelles vid\u00e9os mettant \u00e0 l\u2019honneur des commer\u00e7ants li\u00e9s aux partenaires du projet, qui pr\u00e9sentent leurs exp\u00e9riences, leurs mesures et leurs initiatives pour \u00e9voluer vers des mod\u00e8les \u00e9conomiques plus durables.<\/p>\n<p>Ces nouvelles productions audiovisuelles pr\u00e9sentent les t\u00e9moignages de Mercer\u00eda Isabel, Especialit\u00e9, Beronika Floral Estudio et Bronte Optikak, quatre \u00e9tablissements qui montrent, \u00e0 partir de leur propre quotidien, comment le petit commerce peut int\u00e9grer des crit\u00e8res de durabilit\u00e9, d\u2019\u00e9conomie circulaire et de consommation responsable dans son activit\u00e9. Les vid\u00e9os proposent au public des exemples concrets de transformation durable dans le commerce local, en valorisant \u00e0 la fois l\u2019engagement des \u00e9tablissements participants et l\u2019importance d\u2019adapter les solutions aux caract\u00e9ristiques de chaque activit\u00e9 et de chaque territoire.<\/p>\n<p>La publication de ces t\u00e9moignages contribue \u00e9galement \u00e0 mettre en lumi\u00e8re le r\u00f4le du commerce local en tant qu\u2019acteur de la transition vers des territoires plus durables et plus comp\u00e9titifs. Dans cette optique, COMDUR encourage des strat\u00e9gies communes visant \u00e0 d\u00e9velopper l\u2019\u00e9conomie circulaire, \u00e0 r\u00e9duire l\u2019impact environnemental et \u00e0 accompagner les commerces dans l\u2019adoption de parcours d\u2019am\u00e9lioration individualis\u00e9s.<\/p>\n<p>Les quatre vid\u00e9os sont d\u00e9sormais disponibles sur la cha\u00eene YouTube de COMDUR et viennent compl\u00e9ter les actions de communication du projet destin\u00e9es \u00e0 partager de bonnes pratiques, \u00e0 inspirer d\u2019autres \u00e9tablissements et \u00e0 sensibiliser la population \u00e0 l\u2019engagement du commerce local en faveur de la durabilit\u00e9.<\/p>\n<p><u>Projet Interreg POCTEFA, COMDUR (Commerce durable).<\/u><\/p>\n<p>COMDUR (Commerce durable) est un projet cofinanc\u00e9 par l\u2019Union europ\u00e9enne dans le cadre du programme Interreg VI-A Espagne-France-Andorre POCTEFA 2021-2027, qui encourage la durabilit\u00e9 dans le commerce local de la zone POCTEFA. Gr\u00e2ce \u00e0 COMDUR, 650 commerces (200 au Gipuzkoa, 75 \u00e0 Pampelune, 100 \u00e0 Huesca, 20 \u00e0 Teruel, 50 \u00e0 Barcelone, 100 \u00e0 Toulouse et 105 dans les Pyr\u00e9n\u00e9es-Orientales) int\u00e9greront des actions durables dans leur activit\u00e9 quotidienne, am\u00e9liorant ainsi leur comp\u00e9titivit\u00e9 et r\u00e9duisant leur impact environnemental.<\/p>\n<p>L\u2019objectif de COMDUR est d\u2019accompagner les PME du commerce et leurs structures d\u2019appui (chambres consulaires, associations et services municipaux charg\u00e9s du commerce) vers des mod\u00e8les d\u2019entreprise dans lesquels la durabilit\u00e9 est int\u00e9gr\u00e9e \u00e0 l\u2019activit\u00e9. Pour y parvenir, le projet adopte une approche personnalis\u00e9e, \u00e9volutive et encadr\u00e9e avec le secteur, adapt\u00e9e au niveau de maturit\u00e9 de chaque PME, au moyen d\u2019un diagnostic de situation suivi d\u2019un parcours personnalis\u00e9. Il vise \u00e0 agir sur la r\u00e9duction des d\u00e9chets, le d\u00e9veloppement du r\u00e9emploi, le recyclage et l\u2019utilisation de certains mat\u00e9riaux, la promotion des produits km 0, la cr\u00e9ation de valeur tout au long du cycle de vie des produits, la mobilit\u00e9 douce et la consommation responsable.<\/p>\n<p>\u00c0 l\u2019issue du projet, une partie du secteur commercial des territoires partenaires devrait \u00eatre engag\u00e9e dans un processus de transformation ax\u00e9 sur les objectifs de d\u00e9veloppement durable (ODD), qui renforcera sa comp\u00e9titivit\u00e9. La coop\u00e9ration transfrontali\u00e8re est essentielle, compte tenu de l\u2019interd\u00e9pendance \u00e9conomique et commerciale existante.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-3  el_after_av_one_full  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":14882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[],"class_list":["post-14887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene YouTube de COMDUR accueille quatre nouvelles vid\u00e9os sur les initiatives durables du commerce local - 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