{"id":15117,"date":"2026-07-23T07:56:37","date_gmt":"2026-07-23T07:56:37","guid":{"rendered":"https:\/\/interreg-comdur.eu\/?p=15117"},"modified":"2026-07-23T09:59:31","modified_gmt":"2026-07-23T09:59:31","slug":"comdur-organise-journee-echange-bonnes-pratiques-commerce-durable-competitif","status":"publish","type":"post","link":"https:\/\/interreg-comdur.eu\/fr\/comdur-organise-journee-echange-bonnes-pratiques-commerce-durable-competitif\/","title":{"rendered":"COMDUR organise une journ\u00e9e d\u2019\u00e9change et de bonnes pratiques pour promouvoir un commerce plus durable et comp\u00e9titif"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><img decoding=\"async\" class=\" wp-image-15014 aligncenter\" src=\"https:\/\/interreg-comdur.eu\/wp-content\/uploads\/2026\/07\/Plantilla-COMDUR-FB-y-NL-1-300x216.jpg\" alt=\"\" width=\"489\" height=\"352\" srcset=\"https:\/\/interreg-comdur.eu\/wp-content\/uploads\/2026\/07\/Plantilla-COMDUR-FB-y-NL-1-300x216.jpg 300w, https:\/\/interreg-comdur.eu\/wp-content\/uploads\/2026\/07\/Plantilla-COMDUR-FB-y-NL-1-1030x742.jpg 1030w, https:\/\/interreg-comdur.eu\/wp-content\/uploads\/2026\/07\/Plantilla-COMDUR-FB-y-NL-1-768x553.jpg 768w, https:\/\/interreg-comdur.eu\/wp-content\/uploads\/2026\/07\/Plantilla-COMDUR-FB-y-NL-1-705x508.jpg 705w, https:\/\/interreg-comdur.eu\/wp-content\/uploads\/2026\/07\/Plantilla-COMDUR-FB-y-NL-1-scaled.jpg 1422w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/><\/p>\n<p><strong>COMDUR organise une journ\u00e9e d\u2019\u00e9change et de bonnes pratiques pour promouvoir un commerce plus durable et comp\u00e9titif<\/strong><\/p>\n<p><em>Le 18 juin, une journ\u00e9e destin\u00e9e aux commerces, aux associations et aux acteurs du secteur s\u2019est tenue \u00e0 l\u2019occasion de la cl\u00f4ture du projet COMDUR.<\/em><\/p>\n<p>Le projet europ\u00e9en COMDUR a organis\u00e9 une journ\u00e9e destin\u00e9e \u00e0 promouvoir un commerce plus durable et comp\u00e9titif, \u00e0 laquelle ont particip\u00e9 des commerces, des associations et des acteurs du secteur afin de partager des donn\u00e9es et des bonnes pratiques. Cette rencontre a permis de pr\u00e9senter les principaux r\u00e9sultats obtenus par le projet et d\u2019offrir des outils pratiques pour aider les \u00e9tablissements \u00e0 \u00e9voluer vers des mod\u00e8les d\u2019entreprise plus durables et rentables.<\/p>\n<p>La s\u00e9ance a commenc\u00e9 \u00e0 10 h 15 \u00e0 l\u2019espace Civivox Condestable et a propos\u00e9 des t\u00e9moignages de commerces et d\u2019associations participantes, ainsi que des contenus visant \u00e0 faciliter l\u2019adaptation du secteur aux d\u00e9fis futurs en mati\u00e8re de durabilit\u00e9. Les participants ont pu d\u00e9couvrir des exp\u00e9riences r\u00e9elles, \u00e9changer des bonnes pratiques et obtenir une vision plus claire des possibilit\u00e9s offertes par la transition vers un commerce plus responsable.<\/p>\n<p>La journ\u00e9e s\u2019est achev\u00e9e par trois visites d\u2019\u00e9tude dans des commerces locaux. La premi\u00e8re a eu lieu dans une boutique de v\u00eatements traditionnels basques, dont la mati\u00e8re premi\u00e8re, la laine, provient de producteurs de la r\u00e9gion et dont les responsables ont r\u00e9ussi la rel\u00e8ve g\u00e9n\u00e9rationnelle en int\u00e9grant des talents et de la formation et en diversifiant le march\u00e9, de sorte qu\u2019une grande partie de leur client\u00e8le vient de l\u2019ext\u00e9rieur de Pampelune.<\/p>\n<p>La deuxi\u00e8me visite a eu lieu dans une imprimerie, dont la rel\u00e8ve g\u00e9n\u00e9rationnelle est \u00e9galement assur\u00e9e, qui produit des documents et des livres li\u00e9s \u00e0 la Navarre dans des formats extr\u00eamement soign\u00e9s, comme des ouvrages de collection et de coup de c\u0153ur. La troisi\u00e8me visite a eu lieu dans un espace qui associe design graphique artistique et conseil, avec la vente d\u2019\u0153uvres d\u2019art d\u2019artistes locaux.<\/p>\n<p>COMDUR a remerci\u00e9 toutes les entit\u00e9s collaboratrices pour leur implication dans cette journ\u00e9e, con\u00e7ue comme un espace d\u2019apprentissage, d\u2019\u00e9change et de projection vers l\u2019avenir pour les professionnels du commerce.<\/p>\n<p><u>Projet Interreg POCTEFA, COMDUR (Commerce durable).<\/u><\/p>\n<p>COMDUR (Commerce durable) est un projet cofinanc\u00e9 par l\u2019Union europ\u00e9enne dans le cadre du programme Interreg VI-A Espagne-France-Andorre POCTEFA 2021-2027, qui promeut la durabilit\u00e9 dans le commerce local de la zone POCTEFA. Gr\u00e2ce \u00e0 COMDUR, 650 commerces (200 au Guipuscoa, 75 \u00e0 Pampelune, 100 \u00e0 Huesca, 20 \u00e0 Teruel, 50 \u00e0 Barcelone, 100 \u00e0 Toulouse et 105 dans les Pyr\u00e9n\u00e9es-Orientales) int\u00e9greront des actions durables \u00e0 leur activit\u00e9 quotidienne, ce qui am\u00e9liorera leur comp\u00e9titivit\u00e9 et r\u00e9duira leur impact environnemental.<\/p>\n<p>COMDUR vise \u00e0 accompagner les PME du secteur commercial et leurs structures d\u2019appui (chambres, associations, services municipaux du commerce) vers des mod\u00e8les d\u2019entreprise int\u00e9grant la durabilit\u00e9. Pour ce faire, le projet propose une approche personnalis\u00e9e, \u00e9volutive et fond\u00e9e sur un mentorat sectoriel, adapt\u00e9e au niveau de maturit\u00e9 de chaque PME, avec un diagnostic de situation puis un itin\u00e9raire personnalis\u00e9. Il agit sur la r\u00e9duction des d\u00e9chets, la r\u00e9utilisation, le recyclage et l\u2019utilisation de certains mat\u00e9riaux, la promotion des produits km 0, la cr\u00e9ation de valeur dans le cycle de vie des produits, la mobilit\u00e9 douce et la consommation responsable.<\/p>\n<p>\u00c0 la fin du projet, une partie du secteur commercial des territoires partenaires devrait \u00eatre engag\u00e9e dans une transformation ax\u00e9e sur les objectifs de d\u00e9veloppement durable (ODD), renfor\u00e7ant sa comp\u00e9titivit\u00e9. La coop\u00e9ration transfrontali\u00e8re est essentielle compte tenu de l\u2019interd\u00e9pendance \u00e9conomique et commerciale.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-2  el_after_av_one_full  el_before_av_one_full  column-top-margin\" style='border-radius:0px; '><\/div><\/p>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-3  el_after_av_one_full  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":15014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[],"class_list":["post-15117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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